Created Economy 28: Interview with LinkedIn's Keren Baruch and Andrei Santalo
Keren Baruch, product lead for creator strategy, and Andrei Santalo, global head of community and creators, give a behind-the-scenes look at how LinkedIn is a major player in the Creator Economy space.
Deep Dive
In the first episode of 2022, Gregarious and Ken chat with LinkedIn's Keren Baruch, product lead for creator strategy, and Andrei Santalo, global head of community and creators. We hear how the professional social network is reaching out to creators to help them tell their narrative, the goal of its Creator Accelerator program, how product and the creator management team interact, and learn why you mustn't ignore it if you're a creator.
➡️ Watch the entire video on YouTube (and subscribe to our channel).
Hosts
- Gregarious Narain (@gregarious)
- Ken Yeung (@thekenyeung)
Guests
- Keren Baruch
- Andrei Santalo