Created Briefs - September 3, 2021

Created Briefs - September 3, 2021

This Week's Creator Economy News

Gumroad Reduces Fees So Creators Can Get More From Products and Memberships

Gumroad is streamlining its fees by eliminating its “free” and paid “pro” tier. Everyone using the online store platform starts out the same without worrying about overcommitting or paying extra. However, the remaining fees will be set at a higher price. Gumroad will now take a 9% cut plus $0.30. Previously, the free tier had an 8.5% fee and $0.30 while the pro offering was 3.5% plus $0.30. Gumroad is exploring reducing fees further for those shops that hit larger sales milestones, going as low as 2.9 percent plus 30 cents.

Gumroad announces cheaper pricing for creators
The company will take a smaller cut the more creators sell.
Startup Sees Apple ‘Firewall’ Lowering Over App Store Fees
Apple’s recent decision to allow app makers to tell customers about payment options outside its mobile App Store largely underwhelmed developers. But Sahil Lavingia, founder and CEO of Gumroad, a seller of services for creators, said there’s reason to believe Apple could eventually concede to ...

YouTube Continues to Lead the Way For Creator Monetization

YouTube sets an example of what's possible in terms of a large platform helping creators monetize.  Is this hybrid approach the way of the future - take rates and subscriptions?  Perhaps!

YouTube’s Music Service Eclipses 50 Million Subscribers
The free video site now operates the world’s fastest-growing paid music service.

Amazon Said to Be Building a Clubhouse Rival

Sources tell Axios that Amazon is making investments into a live audio product that could rival Twitter Spaces, Spotify Greenroom, and Clubhouse. The technology would be used to bolster Amazon’s content that’s available through its hardware and Alexa.

“Sources familiar with the company's thinking say that Amazon isn't looking to build an audio social network like Clubhouse or Twitter Spaces, but rather a digital radio-like tool for live-streaming performances and conversations.”

Scoop: Amazon quietly building live audio business
The service will begin with a focus on live music performances.

LinkedIn Says Goodbye to Stories and Hello to Office Hours

Following Twitter, LinkedIn has abandoned its Stories feature after a year. Instead, the Microsoft-owned company will focus on video experience that is more conversational. Stories will go away by the end of September.

What’s Next for LinkedIn Stories and Video
One of the things I love most about my job is the ability to constantly experiment to find new ways to improve your experience on LinkedIn. In any given month, we launch and test hundreds of new features and you give us feedback.

LinkedIn is also beefing up its live video capability, launching an Office Hours feature that lets learners interact with LinkedIn Learning instructors. “With Office Hours, users can interact with experts and fellow learners in real time by posting questions, comments, and reactions, taking part in classes that were previously asynchronous.”

LinkedIn launches real-time Office Hours for professional development
LinkedIn has launched Office Hours, a feature that allows learners on the platform to interact with instructors.

TiKTok Partners With Influential for Creator Marketplace

TikTok is starting to open new doors for creators with its Creator Marketplace API.  This new API allows third parties to better access data about creators and enabling them to better represent them for future campaigns and work.

Influential Teams Up with TikTok Creator Marketplace API for One of the First-to-Market Partnerships
/PRNewswire/ -- Influential, the world’s largest influencer marketing company, by revenue, which creates branded content on social platforms via their...
TikTok partners with Influential to help brands find creators
The influencer agency’s clients include DoorDash and McDonald’s.

What’s Going On With These Creator Boycotts?

After Black TikTok creators went on strike to protest appropriation in June and Reddit moderators shut down a Pokemon Go forum page due to COVID-19 misinformation on the discussion platform, Twitch streamers are going dark for a day due to perceived inaction over hate raids. The Amazon-owned livestreaming platform says “we are working hard to make Twitch a safer place for creators.” What do labor experts think of creators organizing?

Why Creator Boycotts Are Spreading; Amazon Starts Social Audio
On Wednesday, some Twitch streamers plan to boycott the live-gaming service for a day in response to “hate raids,” where trolls flood chats with bots spewing harassing messages. People of color and streamers who are LGBTQ+ are often the targets.Emily Bello, who runs a video game live-streaming ...

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Twitter’s Super Follows Feature Will Support Three Subscription Tiers

With Twitter’s subscription offering, creators can choose from three pricing tiers to charge. Fans can pay either $2.99/month, $4.99/month, and $9.99/month. Super Follows is currently only available to a small group in the U.S. who apply.

“To be eligible for the waitlist right now, users need to have 10K or more followers, be at least 18 years old, have tweeted 25 times within the last 30 days, be in the U.S., and follow Twitter’s Super Follow policy.

To subscribe, on the other hand, just tap the Super Follow button on an account’s profile to see a description of their paid offerings and pricing.
Right now, people in the U.S. and Canada using iOS can Super Follow select accounts and we’ll be rolling it out to people using iOS globally in the next few weeks. Creators can share Super Follows Tweets on iOS only and Super Follows Tweets can be viewed on iOS, with Android and coming soon.”

Twitter’s Super Follows feature launches with three subscription tiers
Twitter just launched its long-awaited Super Follows feature. Here’s everything you need to know about it and how to subscribe.

Deep Dive - Social Tokens, $AMA and NFTs

In our deep dive this week, we announced our use and support for the $AMA coin - a social coin on the platform.

So what is a social token?

  • A form of cryptocurrency
  • A financial instrument
  • An investment in a community

We're building a community of creators and founders at The Created Economy, trying to bridge today to the future we both desire.   When you hold $AMA, you are letting others know you share those values.  When you use $AMA, you invest in others who share those values.

Getting Started With $AMA

Rally makes it very easy to get started.  You can sign up for a free account and buy $AMA any time with just a credit card.  Right now, 1 $AMA is ~ $2.40.  We encourage you to buy it if you can afford it.

If you can't afford it or can't buy it right now, that's OK.  We will be doing drops during every show where you can earn $AMA for free just for being a supporter with your time and attention.

Lastly, we'll be doing random bonuses to our community with gifts of more $AMA.

Benefits of Holding $AMA
We are making some special benefits available to those who hold $AMA:

  • Hold 10 $AMA - Priority Questions - we'll get your questions answered first in our shows
  • Hold 25 $AMA - Priority News - we'll give an article of your choosing review for the show
  • Hold 50 $AMA - Priority Guest - we'll make your guest appearance a priority on a future show

Using Your $AMA
You can also use your $AMA for more direct purchases if they will be useful to you. Here are a few ways we offer right now - just send us some $AMA!

  • Shoutout ($10 USD) - Get a quick shoutout on the show
  • Highlight ($25 USD) - Have your 1m video played during the show
  • Sponsorship ($50 $USD) - Add your company to our notes, slides, etc. for a weel
  • Deep Dive ($100 USD) - Join us for our deep dive on a topic of your choosing

We know this may be a lot, so by all means reach out to us and we will be happy to help!

Also, special thanks to Matt Alston from Bonfire for dropping in and helping us talk about the social token space and for powering our $AMA drops.