Created Briefs - September 17, 2021

A weekly round-up of the latest creator economy news.

Created Briefs - September 17, 2021

This Week's Creator Economy News


Time for NFTs to Have Real-World Benefits?

OpenSea CEO Devin Finzer believes that non-fungible tokens will be used by artists and performers to push real-world perks and experiences. NFTs will no longer be just for collecting. In an interview Finzer gave to The Information, he said “the days of just pure collectible NFTs, without some sort of interesting layer on top of that, are certainly over. With these future projects, there has to be something else associated with it. There has to be some reason to be excited about it.”

OpenSea CEO Says Era of ‘Pure Collectible NFTs’ Is Over
Earlier this year, artists such as Beeple made headlines for earning hefty sums through the sale of digital collectibles known as non-fungible tokens, or NFTs. OpenSea, the largest NFT marketplace by trading volume, was a beneficiary of these types of sales, handling $3.4 billion in transactions ...
Gary Vee NFT Artwork Will Be Auctioned At Christie’s: What You Should Know | Benzinga
NFTs have hit the auction block several times in 2021 with CryptoPunks and Bored Ape Yacht Club

LinkedIn Makes $25 Million Investment in Creators

The Microsoft-owned professional social network is launching a creator fund that’s initially centered around an accelerator program. The 10-week incubator will support 100 creators in the U.S., giving them $15,000 and the ability to network with others.

“Creating content on LinkedIn is about creating opportunity, for yourselves and others,” Andrei Santalo, LinkedIn’s global head of community wrote in a blog post. “How can your words, videos and conversations make 774+ million professionals better at what they do or help them see the world in new ways?”

LinkedIn launches a $25M fund for creators, will test Clubhouse-style audio feature in coming weeks – TechCrunch
When LinkedIn first launched Stories format, and later expanded its tools for creators earlier this year, one noticeable detail was that the Microsoft-owned network for professionals hadn’t built any kind of obvious monetization into the program — noticeable, given that creators earn a …
LinkedIn Pages Can Now Publish Long-Form Content
LinkedIn is introducing a new feature called Articles For Pages that will allow companies to publish long-form content.

Twitter’s Super Follows: Only $6,000 Generated in Two Weeks

Twitter’s subscription offering launched two weeks ago to an exclusive group of creators. Since then, it’s estimated that $6,000 in revenue was generated from it for creators in the U.S. The information comes from app intelligence data provider Sensor Tower.

“While access on the creation side is limited, the ability to subscribe to creators is not. Any Twitter iOS user in the U.S. or Canada can “Super Follow” any number of the supported creator accounts. In the U.S., Twitter has 169 million average monetizable daily active users as of Q2 2021. Of course, only some subset of those will be iOS users.”
Twitter Super Follows has generated only around $6K+ in its first two weeks – TechCrunch
Twitter’s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been live, according to app intelligence data provided by Sensor Tower. And it’s made only around $600 or so…

Discord Raises $500 Million More in Funding

Discord now has a reported valuation of $15 billion after landing a new round of funding. The popular digital chat app raised from Dragoneer Investment Group, Baillie Gifford & Co., Coatue Management, Fidelity Management & Research Co. and Franklin Templeton along with existing investors. Could this be a precursor to the company going public? It recently hired a chief finance officer.

Chat App Discord Is Worth $15 Billion After New Funding
Discord Inc. raised $500 million in a new round of financing, according to a spokesperson for the popular digital chat company.
Jellysmack Hires MTV Ex-Exec; Q&A With Rhett & Link; Discord’s Pre-Public Moves
The explosion of interest in the creator sector has shown up in job listings data. In the past three years, job opportunities with the word creator in the title or description have soared 4,645 times, to 92,900 positions, according to data firm Thinknum. Sean Atkins, the prior president of MTV, ...

Trouble on the OpenSea

The world’s largest NFT marketplace is embroiled in controversy after it acknowledged that its product chief Nate Chastain committed insider-like trading with digital assets prior to them being displayed on the site. Though there are no regulatory protections in place for cryptocurrency, the admission may have damaged OpenSea’s reputation. On Thursday, Chastain resigned from the company. OpenSea is worth $1.5 billion. Amid the scandal, the company also released this week a mobile app for iOS and Android devices.

OpenSea’s product chief is out after insider NFT flipping accusations
The company says it’s still investigating the incident.
OpenSea Admission Roils NFT Market; Google Gets a New Blockchain Client
Non-fungible tokens were put in the spotlight Wednesday after OpenSea, a marketplace for the blockchain-based assets known as NFTs, said that an employee bought some of these digital collectibles knowing they were going to be featured on OpenSea’s front page. The allegations follow a ...
OpenSea, amid insider trading controversy, rolls out NFT marketplace app
The largest NFT marketplace, OpenSea, is launching an app for users in the Google Play and Apple App Store on Thursday.

Mr. Beast Spends $48M a Year on Videos

Wut?!

Canva Raises $200M at $40B valuation

Canva is now valued at $40 billion following a fresh capital injection of $200 million (USD) in a round led by T. Rowe Price. New and existing investors participated in the round, including Franklin Templeton, Sequoia Capital Global Equities, Bessemer Venture Partners, Greenoaks Capital, Dragoneer Investments, Blackbird, Felicis and AirTree Ventures.
Canva raises $200 million at a $40 billion valuation – TechCrunch
Canva is now valued at $40 billion following a fresh capital injection of $200 million (USD) in a round led by T. Rowe Price. New and existing investors participated in the round, including Franklin Templeton, Sequoia Capital Global Equities, Bessemer Venture Partners, Greenoaks Capital, Dragoneer …

Clubhouse Expands News Team with NPR hire

Clubhouse has hired a veteran editor from NPR to lead news publishing for the app. Nina Gregory will serve as Clubhouse’s head of News and Media Publishers, working as a liaison between news publishers and the Clubhouse’s ecosystem of audio-based communities.
Clubhouse hires a head of news from NPR to build out publisher relationships – TechCrunch
Clubhouse has hired a veteran editor from NPR to lead news publishing for the app. Nina Gregory will serve as Clubhouse’s head of News and Media Publishers, working as a liaison between news publishers and the Clubhouse’s ecosystem of audio-based communities. Gregory led NPR’s Art…

Deep Dive - Stripe & the Web2 Economy

This week in our deep dive we looked at the untapped potential of Web2 and some of the failings in the promises of Web3.