Created Briefs: March 4, 2022

What's with Twitter and LinkedIn doing podcasts now? Also, Twitch tries to give streamers a more reliable source of income, but how good is the deal?

Created Briefs: March 4, 2022

Listen to This Week's Episode

This episode of "Created Briefs" was broadcast exclusively on Twitter Spaces. You can listen to the show, and get a transcript of the conversation right on Zealous.


This Week's Creator News

Twitter Reportedly to Add Way to Listen to Podcasts Natively Within Its App

Twitter may be adding a built-in podcasts tab
A tab dedicated to podcasts may be in Twitter’s future.
https://www.theverge.com/2022/3/2/22958814/twitter-building-podcasts-tab-audio-spaces

Fortnite Creator Epic Games Acquires Music Marketplace Bandcamp

Music streaming service Bandcamp joins the Epic Games ecosystem
An unexpected acqusition
https://www.polygon.com/22958497/epic-games-acquires-bandcamp-music-marketplace-service

TikTok Now Lets You Record 10 Minute-Long Videos

TikTok could get more money from longer videos, but will it hurt its reputation?
TikTok wants to do longer videos. If it’s done right, that could bring in more ad revenue.
https://www.protocol.com/entertainment/tiktok-longer-videos-ads

Twitch Now Pays Streamers Cut of Ad Revenue, Offering Reliable Source of Income

Twitch creates new program to pay streamers more reliably
The program is like universal basic income for streamers.
https://www.theverge.com/2022/2/23/22947490/twitch-ad-incentive-program-guranteed-monthly-payments?scrolla=5eb6d68b7fedc32c19ef33b4

Twitch Executives Are Leaving Amid Disagreement Over Strategy

Amazon’s Twitch Suffers Exodus of Executives Amid Strategy Fight
The gaming platform is losing touch with its community of game streamers, current and former employees say.
https://www.bloomberg.com/news/articles/2022-03-03/amazon-s-twitch-is-losing-c-suite-people-amid-battle-over-strategy?sref=iKB6XOvf

LinkedIn Launches Podcast Network

LinkedIn launching its own podcast network
It’s the latest investment the company is making to lure professional creators to its platform.
https://www.axios.com/linkedin-podcast-network-25f51b83-e2f0-49ad-bd19-7525d62cb1d2.html